From photography to a new adventure: Michael’s reconversion in Norman Switzerland

Inspiring portraits ‱ 8 min de lecture
Par l'équipe Clicovia May 30, 2025
Blog Clicovia

Summary

  • 1. Michael’s artistic journey: from shooting to unexpected career change
  • 2. The transformation of a photographic passion into wood crafts
  • 3. The values ​​and principles that motivate Michael’s reconversion
  • 4. Normandy Switzerland, a setting conducive to professional rebirth
  • 5. The impact of this transition on personal life and the local community

1. Michael’s artistic journey: from shooting to unexpected career change

Michael’s story begins with an early passion for photography, an activity he explored at the age of 7. He remembers developing his first images in the family bathroom, an act of innocence which would become the starting point of a rich and eclectic journey. Over the years, this passion asserted itself and became a true vocation, even if his academic choices guided him towards applied art and interior architecture. However, life and its ups and downs tended to push him towards another path, that of photography, which he ended up fully embracing in the 90s, for lack of better opportunities in his initial field.

The first professional steps are difficult: photography is a competitive sector, marked by constant technological evolution, where mastery of devices such as Canon, Nikon or Fujifilm becomes essential. Michael perfects his mastery of his equipment, expert cameras such as those from Sony or Leica, capturing the diversity of the world around him. His style oscillates between precise realism and a touch of the picturesque, testifying to a sensitive outlook. Over the years, he refined his technique, exploring different genres, from reportage to nature, including portraiture.

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Michael’s works are distinguished by their ability to capture the fleeting moment, this vision of the world somewhere between realism and poetry. His portfolio is expanding with images that tell both a personal story and a social reality, often linked to major events of the early 21st century. Attending workshops and training courses, particularly in professional photography (see adult education), allowed him to refine his vision and technique, while building a strong artistic identity. Despite his relative success, this demanding career was not always enough to satisfy the constant need for innovation and fulfillment. Market saturation, the pressure to renew his style, and sometimes the difficulty of making a comfortable living from photography, pushed Michael to consider other horizons. His connections with iconic figures, such as Michel Poivert, an expert in the history of photography (see here), offered him a critical perspective and enriched his artistic sensibility. 2. Transforming a passion for photography into woodcraftHis passion for photography is slowly giving way to a new vocation: craftsmanship and woodworking. The 2020 health crisis acted as a catalyst for this evolution. Faced with stagnation in the field of photography, Michael decided to reconnect with his old talents to build a project that was both concrete and sustainable. His career change drew on his skills in applied arts and his love of natural materials, particularly reclaimed wood.

In 2022, he began training with local cabinetmakers to master essential techniques such as sawing, planing, and assembly. He became familiar with recycled materials: carpenter’s offcuts, antique furniture donated by individuals, used plywood boards or those recovered from recycling centers. This work with materials is both exciting and demanding, as it requires patience, attention to detail, and creativity to transform old objects into unique, environmentally friendly pieces.This focus on reuse is part of an eco-responsible approach, which could be a response to the pressing climate crisis. Modern society consumes and discards without much thought, but artisans like Michael demonstrate that it is possible to combine aesthetics, functionality, and sustainability. His philosophy is based on the idea that “wood is always useful, even when worn or broken,” a belief he expresses in his approach to furniture and decorative objects. To illustrate his commitment, Michael announces that nearly 90% of his materials are recycled, which gives him a sense of pride and responsibility. The micro-enterprise he created under the name Bois en Vie quickly became a place where ingenuity and ecology collide, illustrating the idea that every object can have a new life. The artisanal manufacturing—lamps, towel racks, small pieces of furniture—reflects traditional know-how modernized through creativity and upcycling.With a clearly sustainable approach, Michael opened a workshop in November 2024 in Thury-Harcourt (Calvados), opposite Lidl, where he can display his creations as both functional works and authentic decorative objects.

3. The values ​​and principles that motivate Michael’s career change

More than just a career change, this career change has become a true philosophy of life. For Michael, it’s not just about producing objects, but also about upholding essential values ​​such as sustainability, respect for the environment, and the repurposing of neglected materials. The notion of reuse, or upcycling, has become the keystone of his artistic and artisanal approach.

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His ecological commitment is reflected in every stage of production: rigorous selection of materials, minimizing waste, and the use of traditional techniques. Each creation tells a story: that of its materials, their repurposing, and their transformation. He asserts that “nothing is lost, everything is transformed,” citing a maxim that guides his workshop and his aesthetic choices.

This respect for materials is also the fruit of his artistic journey, which prioritizes authenticity and simplicity. Michael’s philosophy also stems from a desire to share and pass on knowledge, particularly through workshops or local collaborations. His ultimate goal? Restore meaning to professions often undervalued in our society dominated by rampant consumerism and planned obsolescence.

By adopting this stance, he joins a community of committed creators, committed to a future that is more respectful of nature. Through his works, he pays homage to the eye of a photographer who knows how to capture the moment, while also paying tribute to the ability of wood to tell its own story. Michael’s eco-artisanal philosophy embodies this desire to combine aesthetics, ethics, and sustainability.

4. Norman Switzerland, a setting conducive to professional renaissance

The choice to settle in Normandy Switzerland is not a coincidence. Known for its steep reliefs, its green landscapes and its picturesque villages, this territory offers an ideal environment for a reconversion linked to crafts. Less saturated than urban areas, this region has a close-knit local community, looking for authentic initiatives that respect their natural heritage.

This context promotes a synergy between nature and human creations, allowing Michael to draw inspiration from this wild and relaxing setting. Proximity to emblematic places like Thury-Harcourt, Clécy or Pont-Farcy also makes it possible to develop a dynamic local network, where artisans and traders support each other. The region is also very popular with tourists, who are looking for artisanal and authentic products, making the project viable and sustainable in the long term.

Among the factors that work in favor of this establishment are the quality of life, access to nature, but also aid and subsidies for the development of artisanal and eco-responsible projects. The Normandy region benefits from support for the transmission of know-how and the development of local initiatives, which constitutes a real asset for craftsmen in retraining like Michael.

Finally, the region offers an ideal platform to promote one’s creations by participating in craft markets, exhibitions or local festivals. The coexistence between natural landscape and contemporary craftsmanship creates a perfect setting for a new professional and personal life.

5. The impact of this transition on personal life and the local community

This change of direction isn’t limited to his professional life: it also profoundly influences Michael’s life, as well as that of his immediate environment. This career change allows him to align his values ​​with his daily actions, fostering a more authentic life, more in line with his ecological and artisanal convictions. The region offers him stability and a stimulating environment to focus on his rediscovered passions.

For the local community, the arrival of an artisan committed to an eco-responsible approach is a real asset. It restores confidence in the artisanal sector, often perceived as neglected in the face of industrial production. Michael also participates in local activities through workshops open to the public, demonstrations, and collaborations with other artisans. His approach inspires young people and newcomers to become involved in more sustainable practices that respect the regional heritage.

The feedback from residents is largely positive: they see him as an agent of change, an example of success through the retraining and revalorization of traditional skills. Solidarity among artisans and the desire to promote local products strengthen this community dynamic, which could extend to an entire generation.

More broadly, this experience illustrates the ability of individuals to transition from one sector to another, leveraging their expertise in a spirit of resilience and sustainable development. It demonstrates the human potential to adapt and innovate in the face of 21st-century challenges, thereby strengthening the local social fabric.

Frequently Asked Questions (FAQ)

Which cameras should you choose to begin a career in photography?

To begin with, cameras like the Canon EOS series or the Nikon D3200 offer good performance for learning the basics. Compact cameras from Fuji or Sony can also be suitable for exploring different styles.

How to choose recycled wood for craft creation?

It is essential to choose healthy materials, without chemical treatment. Recycling old furniture or boards from the recycling center requires careful cleaning and drying to avoid warping or mold.

What are the advantages of retraining as a craft workshop?

It allows you to combine passion, respect for the environment, autonomy, and the creation of a sustainable income. Moreover, it offers greater freedom in project selection and direct contact with the materials and the local community.

  1. How can you promote your craft creations locally?

    Participating in markets or festivals, developing a showcase online or via social media (Instagram, Facebook), and forming partnerships with local shops or restaurants all increase visibility. Does the natural setting of Swiss Normandy influence the quality of craftsmanship?

  2. Absolutely. The green and peaceful environment stimulates creativity while fostering a connection with materials and nature, which is reflected in the quality and authenticity of the works.

    Source:

  3. actu.fr